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We have been hearing stories ever since our childhood from our grandparents. They were mostly about history which entertained and taught us about different topics and lifestyles. For generations, storytelling has been used to communicate in a memorable and compelling way.
 

 
Even for entrepreneurs, one of the best ways to gain an edge in a competitive environment and which distinguishes you from the rest to tell your brand story. Just as we are connected to our grandparents through their storytelling, entrepreneurs are connected to their customers through their brand storytelling, for example, the social networks. Have you ever wondered why these sites are now so popular? It seems obvious that there is a strong emotional and powerful connection that people are able to relate to through storytelling.
 

 
Kaira Rouda, founder and president of Real Living talks about the power of a story. “In today’s business world, relationships drive successful sales, and your network is your net worth. You must tell your story.” Rouda goes on to say, “For your business brand to resonate with customers, it must be based on something truly genuine: your reality, your passions.”
 

 
Reasons why your brand must tell a compelling story:
 
• Telling a story that is irresistible, compelling and provocative in a way that your target audience will hear you seamlessly will position you and your company as a leader in the marketplace.
 
• An authentic brand story makes you memorable and differentiates you from the rest.
 
• Your target market becomes hugely responsive.
 
• It challenges people to empower and adopt a maverick spirit in life.
 
• Your brand story brings your brand to life.

 

 
Before you tell your brand story, recognize the kind of message and meaning you want to embed in your story. So raise your brand energy levels like Apple, Nike and Virgin. Ask yourself if your brand story is doing justice to your business.If not then take the role of a brand guardian so you position your brand ensuring that it is conveying the right impression to your target audience.
 
Stories are one of the best ways to communicate with your target audience. And at VIS, we work with you to refine the story you want to tell, and figure out the best way to tell it. If you have any queries, feel free to contact us at info@visnetwork.com.au or simply dial 0431 041 875.
 
 

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