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Here are the tips by which you can improve your social media presence in just 10 minutes a day. This includes Monitoring your Social Media Presence, What should you be monitoring? Setting Goals, Streamlining your Process, Measuring your results.
Purpose Social media offers the opportunity for people to gather in onlinecommunities of shared interest and create share or consume content. It is an important tool of corporate and business engagement. It also encourages its employees and contractors to use social media in a personal capacity, as a way to reach out and share information and views with friends and communities – both old and new. With the rapid growth and application of social media -The 3 Rs ask that when you engage in social media you be clear about who you are representing, that you take responsibility for ensuring cooperate requirements, and that you show respect for the individuals and communities you interact with. Social Media Tools Social networking sites e.g. Facebook, MySpace, Bebo, and Friendster. Video and photo sharing websites e.g. Flickr, YouTube. Micro-blogging sites e.g. twitter. Google plus which affect SEO. Weblogs, including corporate blogs, personal blogs or blogs hosted by traditional media   publications. Forums and discussion boards eg Whirlpool, Yahoo! Groups or Google Groups. Online encyclopaedias e.g. Wikipedia. Any other web sites that allow individual users or companies to use simple publishing tools. I thought it would be helpful to put together a quick pros and cons of social media so that if you are engaging with social media ...
The business related social networking site LinkedIn is the world’s largest professional network with over 120 million members. It is the most powerful social networking site to help one grow business. Here are some ways to use LinkedIn effectively: Increase visibility: By adding connections, you can increase the possibility of your profile being visited first when people are searching for someone to hire or do business with. Improve connectivity: Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile. So, include past companies, education, affiliations, and activities. Improve Google Page Rank: LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high Page Rank in Google, this is a good way to influence what people see when they search for you. Enhance your search engine results: You can also promote your blog or websites with search engines like Google, Yahoo etc. Lead Generation: By actively participating in the LinkedIn community you will have the opportunity to offer your content in helping people solve their problems.
A new social networking site Social media plays a very important role in the general aspect of SEO (Search Engine Optimization). Social signals are a powerful means to enhance our SEO campaigns. Among them, Google plus is the newest and most effective one. Google Plus works powerfully and Google has really given its Plus button, a big advantage when it comes to ranking factors. Google Plus has many advantages, some are listed below: - Websites and Blogs shared on Google plus significantly impact on their search engine results. - Google plus gives us the opportunity to reach higher rankings and get the edge of our competitors. - People would be driven to use Google Plus due to the fact that it has more bearing in search engine social signals factor. - Google plus button makes our site more visible on Google. - It’s easier to tweak stuff in Google Plus. - If a person visits any of those websites and likes it, he/she is free to give a plus to it and raise the popularity of that particular website. The key point about Google plus is that its various functions and services collect information from users and this information help to fine tune things so that it delivers results more ...
Attraction Marketing is a new marketing method that is an effective way of obtaining targeted traffic to your website, product or service. Marketing's main aim is to generate sales for a business and Attraction Marketing is no exception. Traditional models of selling (whether its online or off line) for MLM companies in the past meant for a lot of people in the MLM industry they approached everyone they knew with information about their product or service.   "People who try to be everything to everybody wind up meaning nothing special to anyone." Ann Sieg, The Renegade Network Marketer   The goal is to be able to understand your market well enough that you can provide content in your articles, blog posts etc specifically relating to the topics that mean the most to our targeted audience. Being able to assist your potential visitor with valuable information that can help solve their problems and concerns allows you to build a rapport and trust with your visitors. This takes the focus off the product and service and on you and your brand helping you to be become the expert.   Who is your customer? Basically this is one way of asking 'Who specifically are my potential customers?'. Who is going ...
What’s the best way to present content: a grid or list view? Alastair Campbell explains how Nomensa used A/B testing, eye tracking, Google Analytics and Website Optimizer to help the .net team. A typical approach is the blog style, where you have a linear list of the latest articles. There  might be a thumbnail, a heading and a short description of the article. However, the team was interested in using a grid layout that was less text-heavy, and potentially would be easier to scan over. That’s where we at Nomensa came in. We’d already done some usability testing on early wireframes of the homepage, and could be quite confident that people would be happy with the grid view. The layout should encourage scanning and make decisions easy, we reasoned. A grid layout takes up less vertical space and, as everyone knows, people don’t read online anyway. The graphically richer grid layout should be a slam dunk, right? There was a niggling feeling that it might not be, so we needed to find an answer. Asking people wasn’t really going to help here; it isn’t a matter of preference, ...
Alex de Joode, security officer at global hosting provider LeaseWeb, explains why web designers should always be security conscious to combat internet threats Evidence is everywhere that the number of cybercriminals remains a serious issue, and internet ‘bad actors’ are making a substantial living from their illegal activities. While it's true that many cyber criminals are focusing their efforts on individuals, other more dangerous gangs have set their sights much higher. These cybercriminals are targeting high-value businesses to steal closely-guarded intellectual property, log-in details, financial data and other sensitive information that resides within the confines of the ‘secure’ corporate network or web applications. Every day, increasingly sophisticated variants of Trojans and malware emerge, craftily constructed to evade the security measures put in place by banks, online stores and pay platforms. The most common target for such attacks is Windows, because it offers the greatest number of users of most online services (banks, shops, payment platforms and so on). Nevertheless, Apple-based systems are becoming more attractive as the company’s market share grows, thanks to the launch of devices such as the iPad and iPhone. The growth of mobile devices such as these can only add to the business world’s security headaches. Political hackers There has ...
Using the open source script PhotoSwipe, you'll learn how to add a gesture-based, fully interactive image gallery into your mobile website that replicates the "native" photo application bundled with iOS devices. Ste Brennan also gives a quick rundown of the events that are made available by mobile browsers A common requirement for many websites is a simple and intuitive way for visitors to browse and navigate around images. Indeed, there are literally hundreds of scripts available out there that achieve this. This requirement is also true for mobile websites. However, many solutions out there are tailored for the desktop rather than mobile devices. Features such as using your finger to "swipe" through images and using multi-touch gestures to zoom and rotate images are missing. Mobile users are used to browsing their photo library with the built-in applications that come bundled with their device’s operating system and it's only fair therefore, that mobile website developers to try and replicate this intuitive experience for visitors. PhotoSwipe (developed by Code Computerlove) makes adding this functionality simple. Inspired by the built-in iOS photo viewer application and Google Images for mobile, PhotoSwipe is ...
Colour communicates meaning and our own assumptions can often be wrong as colours have different meanings in different cultures. Cindy Li of Yahoo Applications explains how to use colour to enhance the appeal and usability of your website while ensuring it remains accessible When I was about 10 years old, I toured the Disney MGM studios. I spotted an enormous wall of paint in jars of every colour, and in every shade. The artists used those jars to bring animation to life. I should have realised at that moment that my fate was sealed: I was a design colour geek. I love surrounding myself with colour because it stimulates my brain. It’s fascinating that colour can influence you to feel an emotion; the happiness you see on people’s faces when they see  blue skies, or the affection that surrounds somebody when they receive a red envelope on  Valentine’s Day. Be it through association or cultural influences, colour has meaning. When I design, I take the time to think about why I’m using a certain colour. I think about the cultural influences associated with it and whether it has ...
 Google's search engine, www.google.com, uses a variety of methods to determine which pages are displayed first in the results. Their exact formula is a secret, but there are a few things you can do to improve your positioning. The term for this is Search Engine Optimization (SEO). These tips may not make your website the first one to appear in the list, but they just may help you move up a little. Ignore spam and websites that offer to submit your website to hundreds of search engines. At best these are wastes of time or money and at worst they can actually hurt your ranking. Keyword Phrases Rather than focusing on a single word, try adding a few words to make a keyword phrase. You may want to read about effective Google searches to see how keyword phrases help with searches. If you were searching for your own website, what keyword phrase would you type into Google for each page? Would you look for super fast widgets? Would you look for cooking with widgets? It may be helpful to get a different perspective. Ask someone else to read your page and suggest what they think your keyword phrase might be. You can also check Google ...
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