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4 October, 2013
Knowing the significance of having a mobile in today’s world and having created your mobile apps but still feel you are lagging behind in promoting it. If so, then we can help you. As a marketer, it’s crucial to understand your audiences’ mobile usage to ensure they can find you easily when seeking your business from their mobile devices.     Your mobile website should be responsive, easy to find and accessible as 78% of Smartphone users access a retail site via a mobile app.   When your app is ready, it becomes worthy only when users download and install it. So, along with app building, promoting your app is equally important.   Here are some tips that will definitely help you promote you mobile.   1) Do not overlook promoting your app on your mobile website because if someone finds your website, they’re the prime candidate for using your app. So, make your website mobile friendly (responsive).     2) Mobile apps should be featured on your website with prominent and easily viewable links where appropriate (should be limited to small links in the footer). You can also consider using a special offer to entice your customers to download your app.   3) Have your app listed in appropriate Android app stores, iOS, ...
15 September, 2013
Microsoft lovers, have patience till October for your most awaiting OS windows 8.1. Microsoft is having its final touch on Windows 8.1. Microsoft earlier had announced that it would be delivering Windows 8.1 to device-makers in late August but the software has not been available yet.     On October, it will roll out to the existing machines along with cialis new devices. During the gap, the developers are making test to drivers and fixing the bugs.     Windows 8.1 is a completely new and much improved version. It includes various new features as well as refinements of the user interface. Some of the superb features are:   • There are two new sizes of live tile in Windows 8.1: tiny and extra-large.   • Another very interesting feature is the search feature which is enhanced to a global search that will create a "search hero" results page full of organized information from both the web and your local machine.   • Deeper SkyDrive integration is another interesting feature where you can easily pick which files from SkyDrive get mirrored to your PC. Also, it's also the default place to save documents.   • Snap -- where you have two different-size windows on the screen -- gets a big upgrade in Windows 8.1. ...
If you haven’t entered your profile on Google+ means you are a step behind in maximising your visibility in Google’s search results.That’s why we have come up with this blog to guide you on how to optimize your profile, page, local, communities and even updates for specific keywords as well as informing you the way Google handles outgoing links.     When the engineers built Google+, they constructed it keeping SEO tactics in mind so as to dominate search results above all other social platforms. Whereas Facebook and Twitter which are also essential to marketing efforts, both restrict Google from accessing much of their data, hence, limiting their SEO effectiveness.   Given below are five tips to take advantage of in your Google+ profile to maximize your visibility:   1. Optimize your Google+ Profile   Complete your profile by filling in your introduction, employment, education, addresses where you live, keeping in mind that these texts are used for Google+ searches. The first sentence of your Google+ post becomes part of the title tag which is highly allied with rankings.   So, choose carefully appropriate keywords to describe yourself on your page and communities. These widely shared posts with good titles have excellent chances of ranking higher.   2. Quality content with relevant keywords     As ...
Google is introducing its new operating system called Android KitKat that will appear on 50 million KitKat wrappers around the globe in the coming weeks according to the digital giant and Hershey, the candy brand’s United States distributor.     Android versions have been named after calorie intensive and post meal edibles such as Cupcake, Donut, Éclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean. Now is the time for Android KitKat which will not only be named KitKat but will also sport the Android mascot made out of KitKat bars surrounded by KitKat wrappers where codes are hidden. You can use the codes found inside KitKat wrappers to win Google play app store credits and Google Nexus tablets.     "We are proud and excited to have one of the world's leading mobile innovators pair up with one of America's favorite chocolate brands," Jennifer Podhajsky, vp of U.S. chocolate for Hershey, said in a statement. "Google's choice to name their next Android platform release Kit Kat brings together two well-known icons from pop culture and technology and gives the classic jingle of 'Gimme a Break' a whole new meaning in the tech world."   Android has been surprising us with its various versions. Now is even ...
We have been hearing stories ever since our childhood from our grandparents. They were mostly about history which entertained and taught us about different topics and lifestyles. For generations, storytelling has been used to communicate in a memorable and compelling way.     Even for entrepreneurs, one of the best ways to gain an edge in a competitive environment and which distinguishes you from the rest to tell your brand story. Just as we are connected to our grandparents through their storytelling, entrepreneurs are connected to their customers through their brand storytelling, for example, the social networks. Have you ever wondered why these sites are now so popular? It seems obvious that there is a strong emotional and powerful connection that people are able to relate to through storytelling.     Kaira Rouda, founder and president of Real Living talks about the power of a story. "In today's business world, relationships drive successful sales, and your network is your net worth. You must tell your story." Rouda goes on to say, "For your business brand to resonate with customers, it must be based on something truly genuine: your reality, your passions."     Reasons why your brand must tell a compelling story:   • Telling a story that is irresistible, ...
With several new features such as “Edge Rank”, “Story Bumping” and “Last Actor”, Facebook once again launched a new feature that allows user to embed Facebook posts directly into their personal websites. Embedded Posts is a social plugin that lets you add public posts from Facebook to your blog or website.   Embedded Posts are like Facebook post, with the ability to show pictures, videos, hashtags, and other contents. The embedded post will show any media attached to it, as well as the number of likes, shares, and comments that the post has. Embedding posts will let people who use your website see the same rich information that is shown on Facebook.com, and it will enable people to follow or like content authors or Pages directly from the embed.   The embedding process is very simple with one line of code. To embed a post, first of all, check if the post is public because only public posts can be embedded.   If the post is public, click on the “Embed Post” option in the drop down as shown in given picture:     After clicking on “Embed Post”, there comes a pop-up dialogue box with few lines of codes. Simply copy and paste the code provided on your ...
These days, conversation in marketing is all about mobile. It is the leading next development in digital advertising. “Consumers are living in a cross-device world,” said Kurt Hawks, General Manager for Greystripe, San Francisco. “They’re jumping across PCs, smartphones and tablets to complete an activity, and therefore, marketing efforts need to reflect cross-device consumer behavior. Accordingly, 89 percent of the digital media buyers we surveyed consider it critical to target the same user across different devices, they know the importance of putting the consumer and their daily actions first to drive superior results,” he said.     According to a new report from ValueClick Media and Greystripe, one-third of digital media budgets will be allocated to cross device campaigns this year. That’s requiring more money and it’s essential to monetise cialis cross device marketing in the best possible way. Listed below are some tips on monetising cross device marketing:   1. Focus on the consumer     Focusing on the consumers is the right way of doing cross marketing as it becomes problematic to do otherwise. Consumer media time is highly fragmented as different devices are used for different tasks. True cross-device marketing refers to targeting the same users across these devices.   “When it comes to cross-device advertising strategies, ...
Twitter’s Vine App, is a six-second looping video sharing app. It has only been around for six months and both large and small businesses are embracing it to grow their brands. This app allows users to create a six second looping video to share on social media.   Visually appealing products or services seem to be winning a customer’s trust. Communicating via video works best for brands since videos can emotionally connect with people which allows them feel more comfortable and well-informed about new products or services. With Vine, it is challenges to story tell within six seconds so it’s demanding a high level of creativity.The masters of Vine are lucratively paid by major brands such as Mazda, Nike, and Virgin Mobile etc. to help create and spread vine-based ad campaigns.     Why Brands Are Interested in Vine   “Brands and creative companies are interested in channels and tools and stuff that let us connect in a meaningful way with people,” says Saatchi Worldwide Digital Director Tom Eslinger. The popularity and number of Vine users are increasing daily. Numbers reached 13 million by early June and it seems Vine is an obvious outlet for advertisers.   “55% of web traffic is video,” says Heather Taylor, with individuals ...
Whenever you compose an email, are you sure your customers will read it? Most answers will be “NO! I am not sure about it.” But there’s an art to creating an email that will excite your customer to open and read it – Email marketing. With the great tips on Email Marketing: Do’s and Don’ts, sometimes it’s the design of your email that sends it straight to the “unsubscribe” button as people are usually attracted by the visual appeal. That is why the design of your email does matter.     Following are some common mistakes people make while writing an Email. STOP IT!   1. Not using web-safe fonts   If you use unusual fonts in your emails you run the risk of some recipients not having these specific fonts installed on their computers. This will appear in some other font making it appear very weird. That is why choosing a web safe font is the best and sticking to the old standards such as Arial, Helvetica, Georgia, Verdana etc. Using too many different fonts makes your email look messy. So, pare it down to no more than two fonts- one for headlines, the other for the body of your email. Dealing with ...
People now know about EdgeRank as written in my previous blog. However if you have missed it, here is a short review. Facebook filters the posts what you see in the News Feeds. As the name “Top News” suggests, these are posts which Facebook believes people will find more interesting. These factors are determined by EdgeRank which is an algorithm developed by Facebook to administer what is displayed and positions it in the News Feed section based on these three components: affinity, weight and time decay.     However, the EdgeRank algorithm often results in relevant posts being downgraded and then these posts would be lost forever in the never-ending social story avalanche. That is why Facebook has introduced “story bumping”. It provides a way for downgraded posts to be seen by modifying the previously used logics. So, instead of picking from the most recent posts, this new story bumping algorithm looks for the most recent posts that have not been viewed by the users. Now you do not need to scroll down to discover the old contents that you may have missed.     Another new change in Facebook is the “Last Actor”, which takes into account the last 50 interactions a user has made ...
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