Social media offers the opportunity for people to gather in onlinecommunities of shared interest and create share or consume content. It is an important tool of corporate and business engagement. It also encourages its employees and contractors to use social media in a personal capacity, as a way to reach out and share information and views with friends and communities – both old and new.
With the rapid growth and application of social media -The 3 Rs ask that when you engage in social media you be clear about who you are representing, that you take responsibility for ensuring cooperate requirements, and that you show respect for the individuals and communities you interact with.

Social Media Tools

  1. Social networking sites e.g. Facebook, MySpace, Bebo, and Friendster.
  2. Video and photo sharing websites e.g. Flickr, YouTube.
  3. Micro-blogging sites e.g. twitter.
  4. Google plus which affect SEO.
  5. Weblogs, including corporate blogs, personal blogs or blogs hosted by traditional media   publications.
  6. Forums and discussion boards eg Whirlpool, Yahoo! Groups or Google Groups.
  7. Online encyclopaedias e.g. Wikipedia.
  8. Any other web sites that allow individual users or companies to use simple publishing tools.

I thought it would be helpful to put together a quick pros and cons of social media so that if you are engaging with social media for your company that you can go in with eyes wide open.


  1. Low hard costs compared to traditional marketing like print, television, outdoor, etc.
  2. Quick, honest, and detailed feedback from the customer.
  3. Allows for deeper engagements with customers by providing update, feedback, subscribe and promotions.
  4. Similar to great brand marketing and customer service, the benefits of doing social media right can last for years.
  5. Every customer and employee is a potential media outlet: social media is word of mouth on digital steroids.
  6. In the past, companies that had the most money to spend on marketing often won, today it’s the company that produces great products and experiences for their customers.
  7. Social media takes time and effort. Many companies aren’t willing to do this; hence those companies that put forth the extra effort will stand out.
  8. If you are a progressive company you can use these tools to effectively recruit new talent.



  1. Often, many benefits of social media are seen in the months to come rather than immediately. It shouldn’t be viewed like Google Ad Words, which has a quick return. It should be viewed more like brand marketing and good customer service, which pays off in the future.
  2. Tools can quickly change; one day it is MySpace, Orkut, Friendster, and Bebo; the next day it’s Facebook and Mixi.
  3. There are a lot of hidden soft costs: it takes time to develop relationships with customers. In the offline world, developing relationships takes time and effort, the same holds true within social media.
  4. May reduce the amount of faceto face communication we have with one another diminishing on interpersonal communication skills.
  5. If the customer feels they haven’t been treated appropriately, they have powerful tools at their disposal social media to express their side of the story and negatively impact a brand reputation. Just like anything, there are some cons to social media. However, advantages outweigh the disadvantages and even if they didn’t, we don’t have a choice on whether we do social media. The question is how well we do it. The worst thing to do is to do nothing.

Which social media channel is best for me?

  • LinkedIn: Share a favourite small business tip or ask and help in lead generation.
  • GooglePlus: Google Plus one button in your website and ask your friends and peers to click on that little bugger whenever they could to help rankyour site.
  • Facebook : For those looking to build brand awareness through official page
  • YouTube :For those with robust video assets to offer consistently over time
  • Twitter: For those looking to engage an audience with a high frequency, and those able to be available to respond with some immediacy and engage in conversation

Flickr: For those with robust visual communication assets to offer consistently over time

Let us know!
If you want to develop a social media outpost for your company, let us know. We are eager to build a community groups using social media and to promote these channels on our main social media page – VISNETWORK
In addition, feel free to connect with other groups on our social media
channels. Watch and learn how they use these channels and begin building a community of your own.

Visit: for more details

23 Comments to “Social Media for Business”

  • This is the exact info i’m looking for, thanks!
    spirit esprit

  • Howdy this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

  • Great post. I was checking continuously this blog and I am impressed! Very helpful info specially the last part :) I care for such information a lot. I was seeking this certain info for a long time. Thank you and best of luck.

  • hey there and thank you for your information – I’ve certainly picked up anything new from right here. I did however expertise some technical points using this website, as I experienced to reload the web site lots of times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I’m complaining, but sluggish loading instances times will often affect your placement in google and can damage your high-quality score if advertising and marketing with Adwords. Well I’m adding this RSS to my e-mail and can look out for much more of your respective fascinating content. Make sure you update this again very soon..

  • I have read a few of the articles on your website now, and I really like your style of blogging. I added it to my favorites blog site list and will be checking back soon. Please check out my site as well and let me know what you think.

  • Good day How are you? It’s good to know that you are still around this website. How did the last Google update affect your site? I took a look at your current rankings for this blog post and it seems that it’s all well for now! Hope you will maintain the quality, just don’t forget about your friends Bye!

  • I simply wanted to thank you so much all over again. I am not sure what I would have taken care of in the absence of those recommendations shared by you concerning my topic. It previously was the intimidating crisis for me personally, nevertheless looking at this professional approach you dealt with that forced me to leap for happiness. I’m grateful for your help and thus expect you recognize what a powerful job you’re undertaking educating other individuals through the use of your web site. I’m certain you haven’t come across all of us.

  • Thanks on your marvelous posting! I actually enjoyed reading it, you are a great author.I will remember to bookmark your blog and will eventually come back someday. I want to encourage one to continue your great work, have a nice holiday weekend!

  • Greetings from Idaho! I’m bored to tears at work so I decided to browse your blog on my iphone during lunch break. I love the info you provide here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyways, amazing site!

  • Wow! This blog looks exactly like my old one! It’s on a completely different topic but it has pretty much the same layout and design. Wonderful choice of colors!

  • You have a very nice layout for your blog. I want it to use on my site too..

  • I enjoy your writing style genuinely loving this web site. “We must use time as a tool, not as a couch.” by John Fitzgerald Kennedy.

  • I simply want to mention I am new to blogging and site-building and certainly enjoyed you’re website. Almost certainly I’m likely to bookmark your blog . You amazingly have awesome articles. Many thanks for sharing with us your web page.

  • This site has tons of great info and you do a good job keeping me interested. Keep up the good work!

  • You have remarked very interesting details ! ps nice web site . “The empires of the future are the empires of the mind.” by Sir Winston Leonard Spenser Churchill.

  • I still cannot quite think I could become one of those reading through the important ideas found on your blog. My family and I are truly thankful for your generosity and for providing me possibility pursue my own chosen career path. Thank you for the important information I managed to get from your web site.

  • Very interesting info !Perfect just what I was searching for!

  • Hello webmaster I like your post.. Of course, what a magnificent website and illuminating posts, I definitely will bookmark your site.Best Regards! Additional : ) Agreeable.

  • There is noticeably a bundle to comprehend this. I assume you have made specific nice points in features also.

  • Wow. great post, this is exactly what I was looking for!

  • Wow. great post, this is exactly what I was looking for!

  • We absolutely love your blog and find a lot of your post’s to be exactly I’m looking for. Do you offer guest writers to write content for yourself? I wouldn’t mind publishing a post or elaborating on a few of the subjects you write about here. Again, awesome website!

  • I truly appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thanks again